Is Direct Mail Really Expensive? Hardly!

Wondering about using direct mail to promote your dental practice? Direct mail is one of the most cost effective marketing tools available and can give you loads of “bang for the buck.”

The average direct mail campaign for a community of 30,000 costs about $3,500. This is far less than a TV ad would cost, and far more effective than a newspaper ad campaign in which your ad is one of many and will probably not even be noticed, let alone responded to by your target market.

If $3500 still sounds like a lot of money, consider this: At a cost of $240 per year, your average healthy patient will spend $6,000 with your office every 25 years (this does not take into consideration patients that have extensive dental or cosmetic dentistry work done - this is just for bi-annual check-ups and the odd cavity filled). Multiply that by the number of patients on your current roster. Add in the number of new prospects you expect to acquire. Realize that even if a direct mail campaign generates only 0.5% return, meaning that half of one percent of all the people who receive your direct mail message respond to it, you will make money.

There’s a reason the most successful marketers use direct mail. It’s an extremely cost effective way to attract new clients and spark interest in new services from both existing clients and prospective clients as well.

Consider this…

If you conduct just TWO direct mail campaigns a year, and your campaigns garner only 0.25% (one quarter of ONE percent!) new client ratio (based on a target market of 30,000), you will gain 150 new patients a year. That translates to a MINIMUM of $36,000 a year in revenue (for a mere direct mail campaign cost of $7,000).

Worth considering, isn't it?