Insight into Building Your Dental Practice: Rule # 6 - PROVIDE EXCEPTIONAL CLIENT SERVICES

Dental offices, like many other economic enterprises, are finding that it’s getting tougher to compete in today's market. Over the past few years, consumers have come to expect more for their money than they used to, and more “customer care” as well. Competition has raised the bar on the level of service dental practices must provide in order to grow and prosper.

Providing consistently exceptional services to your patients is a requirement, not an option. Researchers tell us that only four percent of dissatisfied patients speak up and say why they’re unhappy. The remaining 96 per cent simply go elsewhere and 91 per cent of them never come back.

You worked very hard to get through dental school, establish a practice, learn the additional procedures and skills you provide, establish a pleasant and welcoming office and deliver the highest standard of need-based and cosmetic dental services.

An excellent practice for improving your practice is to ask for feedback from your patients. Whether by a quick follow up phone call, a printed questionnaire, email message or a few questions your receptionists asks as your patients are leaving, making a point of getting feedback and acting on the information you receive is crucial to your success.