April 25, 2007
Hire a Client Counselor: A Direct Professional Liaison Between Client and Dentist
If you’ve ever visited the United Nations, you know that most people address the Assembly in their native languages. That’s why the U.N. has interpreters, people who listen to the person who is speaking and then translate what is being said into another language that the people connected to the translation headphones understand.
Your dental practice is a bit like the U.N., The problem is not that you literally speak a different language than your patients, but that you must often present new concepts to patients and explain new procedures in terms that lay people can readily understand. Patients want to know how much elective cosmetic dental procedures are going to cost them, too, which adds another dimension to the conversation.
Hiring a client counselor will solve both these problems, and leave you with a lot more time to do what you do best—which is perform dental procedures that make and keep people’s teeth healthy and beautiful.
A client counselor can get all the necessary information from you and relay it to patients in a much more cost effective manner than you can at a much lower per hour rate than what you need to charge for your skills. So keep your focus on teeth and let a counselor focus on answering patients’ questions. Your bottom will look much better when you do!