It’s 10x More Expensive to Attract a New Customer than to Keep an Existing One

You know the old joke about the man who wanted to divorce his wife until his lawyer showed him it was 10 times cheaper to keep her?  Well, the same thing applies to keeping your patients—attracting a new patient/customer is 10 times more expensive than keeping an existing patient and it takes a lot of your energy away from providing more of the very dental services that make your practice more money.

That's why doing everything you can to keep your existing patients is so terribly important. Training your dental staff members to provide the very best customer service, to handle patient complaints tactfully and gently, to hand out brochures and other business-boosting literature that describe dental procedures and making yourself accessible are all essential components  for patient retention.

People go where they believe they stand the best chance of having their dental needs filled in a courteous, honest and caring manner, so making your patients feel respected and valued is the very best thing you can do to keep existing patients and get them to refer their friends and family members as well.