Use the Back of Your Business Cards to Offer Discount Coupons and Promotions

With the high level of competition these days, it's wise to leave no marketing stone unturned—which is why using the back of your business card to promote your dental practice is such a compelling idea.

Having your office assistant or your printer design a coupon for a price reduction for a specific dental service is a perfect advertising ploy. Perhaps your offer might be for a free evaluation for new patients' dental needs, or a 20% off coupon for a professional cleaning.  Not only will it get you noticed, it gets new people in the door for the dental services your office provides!

Be sure to instruct your front office dental personnel to let people know that your cards come with a dental bonus.

Naturally, you'll want to include the words "one coupon per patient" somewhere in your coupon offer, as otherwise some patients might try and take advantage of your good nature by picking up a new business card at each visit!