Fridge Magnets, Pens and Coffee Mugs – Are they a Waste of Money or Worthwhile Advertising?

Are refrigerator magnets, pens and coffee mugs with your dental name a waste of money or are they worthwhile advertising for your practice?  These promotional items are ongoing advertising for your business, making them a worthy advertising investment.

Offering incentives such as magnets, pens and mugs with your business name to patients is relatively inexpensive.  Additionally, patients are usually delighted to receive these small, useful items for free- after all, everyone can use another pen or mug.  As your patients use their pens and mugs, they will constantly be reminded of you and the relevancy of scheduling a dental visit.  Also, your telephone number usually appears on these items which makes it easy to contact your office – just grab the number off your coffee mug in the morning!  Refrigerator magnets are a convenient way to post your number in a place it won't get lost – on the refrigerator or on a metal filing cabinet in the office.

Further, magnets, pens and coffee mugs will also be seen by the friends, relatives and co-workers of your patients as they use these items.  This acts as ongoing advertising for your business and is an ideal way for your patients to discuss their dentist with the people in their life.

Giving away incentives with the name and telephone number of your dental practice is a wise business investment because it provides ongoing advertising opportunities for one small price.