Want to Reduce Missed Appointments: Turn Your Appointment Cards Into Fridge Magnets

Appointment cards were a great idea when they first started 50 years ago. Then, they were enough of a novelty that patients took care not to misplace them.

Today, when most people carry cell phones, iPods, Blackberries or other electronic paraphernalia as well as a wallet, personal grooming items and many things their grandparents never thought to carry, paper appointment cards can too easily be overlooked.

A better kind of appointment card is the refrigerator magnet.  Everyone has stuff they want to stick on the fridge, be it kids art work or an article from the newspaper about an upcoming event they don't want to miss. Refrigerator magnet appointment cards help patients keep these things on their refrigerators and keep the date and time of their next appointment at your office in view every time they open and close the refrigerator door.

Not only that, but your patients' families and friends will also see your appointment card magnets, which will, of course, have your name, address and phone in large, clear lettering—great advertising that comes as a bonus, for free!