August 10, 2007
Gift Certificates for Cosmetic Dentistry are HOT! Are you offering them?
If you're not offering gift certificates for your cosmetic dental services, you're missing out on one of the hottest ways to build your practice available today!
Many of your existing patients may have loved ones or good friends who want cosmetic dental services but don't feel they can afford them or are currently trying to save money to buy them. For these folks, receiving a dental gift certificate that allows them to get started improving their smiles now is like manna from heaven!
What better way is there to show that you care about the smiles of family and friends than by helping them to get and keep great smiles? Gift certificates for cosmetic dental services make exquisite sense from another perspective as well. Very often, a prospective patient may think that he or she needs one type of service while another type would actually work better and perhaps be a better budget fit as well. By having a gift certificate for your cosmetic dental services, these people can wait until after their initial consultations with you to schedule the service they want to use their gift certificate to get.
The best way to provide gift certificates is to use a certificate form printed with your practice name and address, and with blanks that your office staff can fill in for amounts and recipients.