Leave a Written Testimonials Book in your Dental Practice’s Waiting Room

You've undoubtedly noticed that websites for professional dental practices usually have a testimonials page. The reason for this is that people feel more assured about going to a dentist whose patients say positive things about the dentist and the results of the treatments they receive.

How do you get testimonials? By asking for them.  Don't be shy about asking your patients to rate your services in writing. After all, even if you receive critical comments, you'll learn something from the feedback—just consider all complaints as free consulting and make corrections as necessary!

To get testimonials, be sure to keep a notebook at your reception desk at all times.  As patients exit your dental chair, shake hands with them and mention that you'd like some feedback from them on the services they have received. Explain that it doesn't need to be extensive, just direct and accurate.  Then, when patients go back to the front desk to check out, your receptionist can offer them a fresh page in the notebook and a pen.